GRACEWOODBranding
work completed while at Sketch Corp
The identity captures a living slice
of the Northern Rivers within the branding system.
Gracewoods Lanscapes are a landscaping business based in the Northern Rivers. They wanted an identity that connects to that area while remaining relevant to their business.
The brand draws inspiration from the natural contours of the Northern Rivers, blending land, design and craft into a grounded visual language. The linework based upon a topography map of the area capturing a living slice of the Northern Rivers into the identity. The line work also reflects the internal rings and grain of a tree.
