Brand identity for a health tracking app
Connect is the brand identity developed for a whole-person health tracking app designed to help people understand the connections between their symptoms, lifestyle, and overall wellbeing. The brief called for something that felt credible and clinical enough to be trusted, but warm and human enough to feel approachable.
The asymmetrical node mark reflects the app's core philosophy that health is never generic.
The node connects at different points, visualising how a system that is always personal, never prescriptive.
The graphic pattern extends this into the cellular inspired structure mimicking organic human tissue, referencing the idea that even within complexity of humans, patterns can always be found.
