Brand identity for a health tracking app
Connect is the brand identity developed for a whole-person health tracking app designed to help people understand the connections between their symptoms, lifestyle, and overall wellbeing. The brief called for something that felt credible and clinical enough to be trusted, but warm and human enough to feel approachable.
The asymmetrical C shape reflects the app's core philosophy that health is never generic.
Alongside the node structure of the icon, the graphic pattern extends this into a cellular-inspired structure, referencing the idea that even within the complexity of humans, patterns can always be found.
